SEO and Performance

Improve website speed and search visibility with technical SEO strategies that actually matter. This category focuses on Core Web Vitals, PageSpeed optimization, and performance improvements that enhance both user experience and search rankings. Learn how to diagnose slow load times, understand what Google's performance metrics really mean for your site, and hold your developers accountable for optimization work. You'll find practical, measurable approaches to website performance—no snake oil or empty promises. Perfect for marketing teams responsible for SEO, business owners managing website performance, and anyone who wants faster websites without the technical overwhelm.

Featured

Does a Perfect PageSpeed Score Actually Matter? The Real Business Impact of Core Web Vitals

What's the real business impact of achieving a 95-100 PageSpeed score and passing Core Web Vitals? Data-backed analysis of conversion rates, revenue, SEO rankings, and when 'good enough' beats chasing perfection. Practical guide for non-technical decision makers.

SEO and Performance

Is Your Site Actually Slow or Is Your Developer Making Excuses?

Your developer says your site is fast enough, but customers complain it's slow. Learn how to measure real website speed, cut through common developer excuses, and get objective data. Includes free speed testing and what 'fast enough' actually means for conversions.

Apr 19, 2025