Cloud Migration Checklist: The Non-Technical Founder's Guide to Moving Without Disaster

Cloud Migration Checklist: The Non-Technical Founder's Guide to Moving Without Disaster

A practical cloud migration checklist for business owners who aren't technical. Covers planning, vendor selection, hidden costs, common challenges, and how to avoid the disasters that derail most migrations.

Your developer says you should move to the cloud. Your hosting provider keeps sending emails about their legacy platform. Maybe you’re worried about that server sitting under someone’s desk.

Whatever the reason, you’re considering cloud migration. And you’ve heard the horror stories: months of delays, budgets that doubled, systems that broke and stayed broken.

Here’s the thing: most migration disasters aren’t caused by technical problems. They’re caused by skipping steps that seem optional but aren’t.

This checklist is for business owners who aren’t technical but need to make sure their migration doesn’t become a disaster. You won’t learn how to configure AWS—that’s your developer’s job. But you will learn what questions to ask, what red flags to watch for, and which shortcuts to avoid.

TL;DR: The Quick Version

Before you start:

  • Know exactly what you’re migrating and why
  • Get a realistic cost estimate (not just hosting, but total migration cost)
  • Have verified backups of everything
  • Define what “success” looks like

During migration:

  • Start with something non-critical
  • Test thoroughly before switching over
  • Have a rollback plan if things go wrong
  • Keep the old system running until the new one is proven

After migration:

  • Monitor closely for first few weeks
  • Don’t delete old systems too fast (see full checklist below)

Common mistakes:

  • Underestimating the timeline
  • Not accounting for hidden costs
  • Skipping the testing phase
  • Deleting the old system too soon

What Is Cloud Migration, Really?

Cloud migration is moving your applications, data, and IT processes from wherever they are now (on-premise servers, old hosting providers, that server under the desk) to cloud infrastructure (AWS, Azure, Google Cloud, or similar).

It’s not magic. It’s moving house for your technology. And like moving house, it can be straightforward or chaotic depending on how well you prepare.

What typically gets migrated:

  • Websites and web applications
  • Databases (customer data, orders, content)
  • Email systems
  • File storage
  • Internal tools and software
  • Backups and disaster recovery

What cloud migration services typically include:

  • Assessment of your current setup
  • Planning the migration approach
  • Executing the actual move
  • Testing and validation
  • Training your team
  • Post-migration support

Phase 1: Assessment (Don’t Skip This)

The assessment phase answers one question: What exactly are we dealing with?

This seems obvious, but I’ve seen migrations fail because nobody actually documented what systems existed or how they connected to each other.

The Assessment Checklist

Inventory everything:

ItemQuestions to Answer
ApplicationsWhat software runs on your servers? Web apps, databases, email, custom tools?
DataHow much data? Where is it? How fast does it grow?
IntegrationsWhat talks to what? Payment systems, email providers, third-party APIs?
UsersWho uses what? Internal team, customers, partners?
DependenciesWhat breaks if something else breaks?

Questions to ask your technical team:

  1. “Can you give me a complete list of every system, application, and database we’re running?”
  2. “For each one, who uses it and how critical is it to daily operations?”
  3. “What are the connections between systems? If X goes down, what else breaks?”
  4. “Are there any known issues with our current setup that migration should fix?”
  5. “Are there any systems that might be difficult to migrate? Why?”

Red flags during assessment:

  • “I’m not sure what that server does” — You need to know before migrating
  • “We don’t have documentation” — Create it now, not during migration
  • “Only [person who left] understood that system” — Critical knowledge gap
  • “We’ve never tested our backups” — Stop and test them immediately

Understanding Your Current Costs

Before you can evaluate whether cloud is cheaper, you need to know what you’re paying now:

  • Current hosting fees
  • Hardware costs and depreciation
  • IT staff time spent on maintenance
  • Downtime costs (lost revenue, overtime to fix issues)
  • Software licenses tied to current setup

Many businesses discover they don’t actually know their current infrastructure costs. That makes it impossible to evaluate whether cloud is a good deal.

Already running cloud but costs are out of control? See our guide on The Hidden Costs of Cloud for optimization strategies that can cut spending by 20-40%.


Phase 2: Planning

Assessment tells you what you have. Planning tells you how you’ll move it.

Choosing Your Migration Strategy

There are several approaches, each with trade-offs:

Lift and Shift (Rehosting)

  • Move applications as-is to cloud servers
  • Fastest approach, minimal changes
  • May not take advantage of cloud features
  • Good for: Quick migrations, applications you’ll replace soon anyway

Replatforming

  • Move with some modifications for cloud
  • Example: Moving database to managed cloud database service
  • Balances speed with some cloud benefits
  • Good for: Applications you’ll keep for a while

Refactoring

  • Rebuild applications to be “cloud-native”
  • Most expensive and time-consuming
  • Best performance and scalability
  • Good for: Core applications that will run for years

For most small businesses, lift-and-shift or replatforming makes sense. Refactoring is usually overkill unless the application is central to your business and will run for many years.

The Planning Checklist

Timeline planning:

PhaseTypical DurationWhat Happens
Assessment1-2 weeksDocument everything
Planning1-2 weeksDesign the migration
Environment setup1-2 weeksCreate cloud infrastructure
Migration (per system)1-5 days eachMove and test
Parallel running1-2 weeksBoth systems active
Cutover1 daySwitch to cloud
Post-migration2-4 weeksMonitor and stabilize

Data volume and app complexity dominate these ranges. A 50GB database migrates in hours; a 5TB database takes days. If your current provider is slow to respond, add time.

Budget planning:

Cost CategoryTypical RangeNotes
Assessment and planning€2,000-€8,000Often underestimated
Migration execution€3,000-€15,000Depends on complexity
Cloud setup and configuration€1,000-€5,000Initial infrastructure
Data transfer€100-€2,000Depends on volume
Testing and validation€1,000-€5,000Don’t skimp here
Training€500-€2,000For your team
Contingency (15-20%)VariableFor surprises

Add ongoing costs:

  • Monthly cloud hosting
  • Managed services fees
  • Monitoring and security tools

Get a personalized estimate: Our Migration Cost Calculator helps you model one-time and ongoing costs based on your specific situation.

Defining Success Criteria

Before you start, agree on what “successful migration” means:

  • All applications accessible and functional
  • Performance equal to or better than before
  • All data migrated and verified
  • Security controls in place and tested
  • Team trained on new environment
  • Monitoring and alerting configured
  • Backup and recovery tested
  • Costs within X% of estimate

Write these down. Review them during and after migration.


Phase 3: Preparation

This is where you do the work that makes the actual migration go smoothly.

The Preparation Checklist

Backups (Critical):

  • Full backup of all data and systems
  • Backup tested by actually restoring it
  • Backup stored in a location unaffected by migration
  • Document the backup and restore procedure

I cannot overstate this: Test your backups before migration. I’ve seen migrations where the backup existed but couldn’t be restored. That’s the same as having no backup.

Is your backup strategy solid? Take our Backup Health Check to find out before you start migrating.

Cloud environment setup:

  • Cloud accounts created and secured
  • Access controls and permissions configured
  • Network architecture designed
  • Security groups and firewalls configured
  • Monitoring and logging enabled

Documentation:

  • Current system documentation complete
  • Migration runbook created (step-by-step instructions)
  • Rollback procedure documented
  • Contact list for all involved parties
  • Communication plan for stakeholders

Team preparation:

  • Roles and responsibilities assigned
  • Migration schedule communicated
  • Support contacts identified
  • Training scheduled for after migration

Phase 4: Migration Execution

This is the actual moving day. If you’ve done phases 1-3 properly, this should be the smoothest part.

The Execution Checklist

Before starting each migration:

  • Confirm backup is complete and verified
  • Notify affected users
  • Confirm rollback procedure is ready
  • Have support contacts available

Migration sequence (recommended order):

  1. Start with low-risk systems — Marketing website, internal tools
  2. Then move supporting systems — File storage, development environments
  3. Then databases — More complex, more risk
  4. Finally, critical production systems — Customer-facing applications

During migration:

  • Follow the runbook step by step
  • Document any deviations or issues
  • Test each system after migration
  • Verify data integrity
  • Check performance against benchmarks

After each system migration:

  • Functionality testing complete
  • Performance acceptable
  • Integrations working
  • Users can access and use the system
  • Monitoring confirming healthy operation

The Parallel Running Period

Don’t immediately turn off your old systems. Run both in parallel:

  • Keep old systems running for 1-2 weeks minimum
  • Compare behaviour between old and new
  • Catch problems before they become permanent
  • Have a safe fallback if issues emerge

Only decommission old systems when:

  • New systems have been stable for at least a week
  • No critical issues discovered
  • Team is confident in the new setup
  • Data verification complete

Phase 5: Post-Migration

The migration is done, but the work isn’t over. The first few weeks are critical.

The Post-Migration Checklist

First 48 hours:

  • Monitor closely for errors and issues
  • Check performance metrics
  • Verify all integrations working
  • Collect user feedback
  • Document any issues found

First two weeks:

  • Daily check-ins with technical team
  • Review costs against estimates
  • Identify optimization opportunities
  • Complete team training
  • Update documentation with changes

First month:

  • Performance baseline established
  • Cost baseline established
  • Outstanding issues resolved
  • Old systems safely archived (not deleted)
  • Lessons learned documented

After 30 days of stability:

  • Old systems can be decommissioned
  • Final cost analysis complete
  • Migration officially closed

Now that you’re in the cloud: Learn how to optimize your cloud spending before costs get out of control.


A retailer I worked with skipped documenting their integrations during assessment. Two days into migration, their payment system stopped talking to their inventory system. What should have been a 3-day migration became a 2-week scramble. The patterns below will look familiar.

Common Challenges and How to Handle Them

Challenge 1: “It’s Taking Longer Than Expected”

Why it happens: Underestimating complexity, discovering undocumented dependencies, unexpected technical issues.

How to handle it:

  • Accept that estimates are estimates, not guarantees
  • Build buffer time into your original schedule
  • Communicate delays early to stakeholders
  • Don’t rush—rushed migrations create more problems

Challenge 2: “It’s Costing More Than Expected”

Why it happens: Hidden costs, scope creep, underestimated complexity, parallel running costs.

How to handle it:

  • Budget 20% contingency from the start
  • Track costs weekly during migration
  • Question new scope additions (“Is this necessary for migration or can it wait?”)
  • Accept that some overrun is normal

Challenge 3: “Things Keep Breaking”

Why it happens: Incomplete testing, missed dependencies, configuration differences between environments.

How to handle it:

  • Have a clear rollback procedure ready
  • Test more thoroughly before cutover
  • Keep old systems available longer
  • Investigate root causes, don’t just fix symptoms

Challenge 4: “The Team Is Struggling”

Why it happens: New tools, new processes, not enough training, change fatigue.

How to handle it:

  • Invest in training before and after migration
  • Create documentation and guides
  • Be patient—learning curves are normal
  • Celebrate milestones to maintain morale

Challenge 5: “Performance Is Worse Than Before”

Why it happens: Incorrect sizing, misconfiguration, network latency, database optimization needed.

How to handle it:

  • Compare performance metrics to baseline
  • Identify specific bottlenecks
  • Don’t assume cloud is automatically faster—it needs tuning
  • Consider getting specialist help for optimization

When to Get Expert Help

Handle it yourself (with your developer) if:

  • Simple setup (static website, basic database)
  • Your developer has cloud experience
  • Low complexity, few integrations
  • Non-critical systems with low downtime tolerance

Get specialist help if:

  • Complex setup with many integrated systems
  • Compliance requirements (GDPR, PCI, healthcare)
  • Zero-downtime requirement
  • Your team lacks cloud experience
  • Mission-critical systems with high availability needs

The cost of a specialist is often less than the cost of a failed migration. A botched migration can mean weeks of downtime, lost data, and damaged customer relationships.

Book a consultation if you want an expert assessment before committing to a migration approach.


The Downloadable Checklist

Here’s a summary checklist you can print and use:

Pre-Migration

  • Complete system inventory
  • Document all integrations and dependencies
  • Calculate current infrastructure costs
  • Define success criteria
  • Choose migration strategy
  • Create realistic timeline
  • Create realistic budget (with 20% contingency)

Preparation

  • Full backup completed and tested
  • Cloud environment set up
  • Migration runbook created
  • Rollback procedure documented
  • Team roles assigned
  • Stakeholders notified

Execution

  • Migrate low-risk systems first
  • Test each system after migration
  • Verify data integrity
  • Document issues and deviations
  • Keep old systems running in parallel

Post-Migration

  • Monitor closely for first 48 hours
  • Daily check-ins for first two weeks
  • Collect and address user feedback
  • Review costs against estimates
  • Complete team training
  • Archive old systems after 30 days of stability

Key Takeaways

Cloud migration doesn’t have to be a disaster. Most problems come from skipping steps, not from technical complexity.

The assessment phase matters most. You can’t plan a good migration if you don’t understand what you’re migrating.

Budget for surprises. 20% contingency is standard. Migrations that come in under budget are rare.

Don’t rush. A migration that takes an extra week is better than a migration that breaks your business for a month.

Test your backups. Before you touch anything, confirm you can restore your data if everything goes wrong.

Keep old systems running. Parallel operation costs money but prevents disasters.

Define success before you start. If you don’t know what success looks like, you won’t know when you’ve achieved it.


Next Steps

If you’re considering migration:

  1. Calculate your migration costs
  2. Document your current systems (start the assessment)
  3. Book a consultation if you want expert guidance

If you’ve already migrated:

  1. Audit your cloud costs to find optimization opportunities
  2. Review our cloud cost optimization guide
  3. Set up proper backup and disaster recovery

If you’re still deciding:


Sources & Further Reading

Frequently Asked Questions

How long does a typical cloud migration take?
For a small business with a few applications and a simple database, expect 2-4 weeks for planning and 1-2 weeks for execution. For more complex setups with multiple systems and integrations, 2-6 months is realistic. The biggest variable is preparation—migrations that skip proper planning often take 3x longer due to unexpected problems.
What does cloud migration actually cost?
Beyond the ongoing cloud hosting fees, expect one-time migration costs of €5,000-€30,000 for most small businesses. This includes assessment, planning, execution, testing, and training. The hidden costs that catch people: data transfer fees, parallel running of old and new systems, productivity loss during transition, and fixing things that break. Use our Migration Cost Calculator for a realistic estimate.
Can we migrate without any downtime?
Yes, but it costs more and requires more planning. Zero-downtime migrations use techniques like database replication and gradual traffic shifting. For most small businesses, a planned maintenance window of 4-8 hours during off-peak times is more practical and much cheaper. Be honest with yourself about whether true zero-downtime is worth the extra complexity.
Should we migrate everything at once or in phases?
Phases are almost always safer. Start with something low-risk—maybe your marketing website or a non-critical internal tool. Learn from that experience, then migrate more critical systems. The ‘big bang’ approach where everything moves at once is tempting but risky. One problem can cascade into many when everything is changing simultaneously.
What are the biggest risks in cloud migration?
Data loss from incomplete backups, unexpected downtime from untested migrations, security gaps during transition, cost overruns from poor planning, and performance problems from misconfigured cloud resources. Most of these are preventable with proper planning and testing—which is exactly what this checklist helps you do.
Do we need to hire a cloud migration specialist?
It depends on complexity. Simple migrations (static website, basic database) can be handled by a competent developer. Complex migrations (multiple integrated systems, custom applications, compliance requirements) benefit from specialist expertise. The cost of a specialist is often less than the cost of a failed migration. If you’re unsure, get a consultation first.
What if our current developer doesn't know cloud?
Common situation. Options: your developer can learn (budget extra time), you can bring in a specialist for the migration while your developer learns, or you can have a specialist handle migration while your developer maintains the result. The worst option is pretending your developer knows cloud when they don’t—that’s how migrations fail.
Will our applications work the same in the cloud?
Usually, but not always. Most modern applications work fine. Older applications with hardcoded paths, specific operating system dependencies, or unusual configurations may need modifications. This is why the assessment phase matters—you need to identify compatibility issues before you start moving things.
What happens to our data during migration?
Your data is copied to the cloud, verified, then the old system is decommissioned. During the transition period, both systems may run in parallel. The key is having verified backups before you start and testing that data is complete and correct after migration. Never delete your old data until you’ve confirmed everything works in the new environment.
How do we know if the migration was successful?
Define success criteria before you start: performance benchmarks, functionality tests, user acceptance testing, and business process verification. A successful migration means all applications work, performance meets or exceeds the old system, data is complete and accessible, and users can do their jobs without issues.